PayPal Seize the Season
From quick purchasing to hassle-free returns, PayPal can help you with every aspect of the gift-giving process. Throughout two holiday seasons, we brought this idea to life to show people that PayPal can make the most wonderful time of the year even better.
This fully integrated campaign included video for online pre-roll and streaming services, social assets, digital display, Times Square OOH, and a massive DR email campaign to promote PayPal’s retail partnerships.
Social Series
With PayPal by your side, it’s easy to get excited about gifting and score the perfect gifts for anyone on your list.
Times Square OOH
For out of home placements in Times Square, we brought holiday story time to the Nasdaq and Reuters towers—cutting through the bustle with simple visuals and relatable narratives similar to those featured in our video series.
The Results
Our Seize the Season campaign gave PayPal the gift of heightened recall, revenue, conversion, and transactions throughout the holiday season.