On August 21st, 2017, a total solar eclipse darkened over 100 million solar panels—creating a temporary dip in the clean energy supply. To help offset the impact, we rallied Nest Thermostat owners to join Nest’s first Solar Eclipse Rush Hour and cool their homes ahead of time to save energy and ease the strain on our power grid.
We kicked off the campaign with an animated video and paid social posts, and also created geo-targeted posts encouraging users in specific cities to join in.
In total, 750,000 Nest users participated—offsetting 700,000 kilowatt hours of energy, and making up for over 5% of lost solar capacity.
