Originally, Trunk Club was just for men. A few years later, the service expanded to women. Claiming that Trunk Club's next venture was finding the perfect clothes for dogs was just believable enough to catch social followers off-guard on April Fool's Day.
The campaign came to life through social, web, and email—resulting in over 20,000 pageviews, record social engagement, and Trunk Club’s first mention in the Wall Street Journal.
(In case you're curious, the cutie with the underbite is my dog Daphne.)