OLD SITE:
Challenge: The Trunk Club homepage wasn't properly setting expectations. Leads coming from high-volume channels like Facebook were clicking through without a full understanding of how our service worked. The effects of this were widespread, including sales and merchandising inefficiencies.
Trunk Club had also undergone a branding overhaul and needed to update its homepage to convey its new, more approachable image. Our solution focused strictly on the Trunk service, the primary business driver, and tackled all of the most commonly asked questions from leads. This initiative resulted in a 25% increase in revenue per visit.
OLD SITE:
